Practice
Campaigns built from the brand system
Marketing that is invented fresh every week produces a feed that looks like four different companies. Campaigns here come out of the same system the brand was built on, which is why they can be produced quickly without each one being a negotiation about what the company looks like.
Campaigns
Social
Digital ads
Localized
What this is
A campaign concept with key visuals, distributed across social and paid, produced in the languages the market uses. The work runs monthly because the second month is where the first month becomes useful.
The report covers what ran, what it cost, and what came back. A campaign that cannot show a booking or an enquiry is not being defended here by an impression count.
Who this is for
Businesses that already have something worth distributing and no one whose job it is to distribute it. It works best alongside a brand system, because the speed comes from not redesigning the company every month.
It is the wrong purchase for a business with nothing to sell yet. Distribution makes an existing offer visible, and it makes a weak offer visible faster.
How it runs
A concept and its key visuals are made first, then adapted for each channel. Adaptation happens during production, which is what keeps one campaign from turning into several that no longer look related.
The format has to match what the thing is. A quad tour operator whose rides are filmed on phones got a site built around that vertical footage, because the people booking a tour are holding a phone in portrait.
What moves the price
One thousand euros a month covers the concept, the key visuals and distribution across social and paid. Ad spend is separate and goes directly to the platforms. The number moves on how many languages are in play, how much original photography or video is shot, and how many channels are being run.
The cheapest month is the second one, because the system is already built. Businesses that stop after one month pay for the setup and then leave it on the table.
What you get
- A campaign concept with its key visuals
- Adaptation per channel, from one concept
- Social and paid distribution, with ad spend paid directly to the platforms
- Localisation built into production
- A monthly report of what ran, what it cost and what came back
The work this comes from
Written About This
Questions
How much does marketing cost per month?
From 1,000 euros a month for the concept, key visuals and distribution across social and paid. Ad spend is separate and is paid directly to the platforms.
Is ad spend included?
No. Ad spend goes directly to the platforms, so you can see exactly what was spent and on what. The monthly fee covers the concept, the production and running the distribution.
The other practices are on the services page, or tell us what you are building.