What the work costs, and what moves the number

Most agency pricing is a conversation designed to work out what a client can pay. The four practices here carry published starting figures instead: a brand and identity system from one thousand five hundred euros, a product build from four thousand, an AI system from two thousand, and growth and marketing at one thousand a month.

Those are starting points rather than quotes, and what moves them is scope rather than mood. A brand system for one founder is a different object from one that has to hold four sub-brands, packaging and a print run, and a product talking to one payment provider is not the product that has to reconcile with a back office somebody installed in 2011.

The structure underneath matters more than any of the figures. Every project runs in stages, define, design, build and run, and each stage is priced before it starts rather than estimated and quietly revised halfway through. A client can stop after any of them.

That last part is commercially inconvenient on purpose. Somebody who can walk away after the design stage owning everything they paid for has to be given a reason to continue, which is a healthier arrangement than one held together by a contract neither side wants to reread.

You own the output at the end, files and repositories and accounts included. The four practices are priced separately but built together for the reason the practices page states plainly: hire four specialists and you get four disconnected things, each one correct on its own terms and none of them agreeing with the others.