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Systems

Rho HQ: the AI agent system that runs our studio

Rho HQ is the agent system Rhomn & Co runs on. Ten AI agents answer leads, write posts, make visuals, watch the web and read our Search Console, around the clock. None of it leaves the studio until one person approves it. This is a walk through one day of it, slide by slide from the carousel we made about it. Every screen shows demo data.

Two Rho HQ slides side by side: My studio runs on an AI team, with a feed of agent jobs, and A lead messages at 23:40, with a WhatsApp message routed to the Inbox agent

Ten agents, one job each

Each agent owns one thing and nothing else. Rho hands out the work. Inbox handles messages and leads. Writer drafts captions, threads and replies in the studio's voice. Designer and Motion make the visuals and the video. Publisher posts. Auditor checks what the others made before it reaches anyone. Radar watches the web for what is coming next, Web & SEO reads Search Console, and Ads runs the campaigns. The live feed on the first slide is the whole studio on one screen: who is running, who is done, and what is waiting for a yes.

A lead at 23:40

A message lands on WhatsApp late at night: how much is a website and Instagram for a restaurant? Rho routes it to Inbox, and Inbox does four things in order. It qualifies the lead, translates the message so it can be read in English, matches it to one of the studio's offers, and drafts the reply in the lead's own language, in this case Montenegrin. Auditor then checks the price in the draft against the offer it came from. Prices come from the offers and are never made up.

Two Rho HQ slides: a reply drafted in Montenegrin with tags for voice, price checked and language, and the approval card with Sent, Edit and Reject

Nothing sends without a yes

The draft does not go out on its own. It waits on an approval card with three buttons: approve, edit or reject. That is a deliberate choice, not a missing feature. An agent that sends on its own is fast until the first wrong price or the first reply in the wrong tone, and then it costs more than it ever saved. The agents do the work at 23:40; the decision stays with a person, and it takes one tap.

One idea, four feeds

The same rule runs the content. One idea for the day goes to Writer, which adapts it for each platform: a thread for X, a carousel for Instagram, a post for LinkedIn and a pin for Pinterest. Designer makes the visuals, Publisher schedules them, and the whole set is approved once. Radar works ahead of it, reading X, Pinterest and Behance and keeping only what fits a taste library of references the studio picked by hand, so the morning digest is three things worth acting on rather than ninety-seven links.

Two Rho HQ slides: one idea adapted into posts for X, Instagram, LinkedIn and Pinterest, and Radar scanning X, Pinterest and Behance into a short digest

Numbers in, next moves out

Web & SEO reads Search Console and turns the numbers into a short list of fixes, each one queued for the agent that can do it: a page to write for searches nobody targets yet, a title to rewrite for a guide that is shown but not clicked, a language setting to correct. The point is not a dashboard to look at. It is a list of next moves, already assigned.

Two Rho HQ slides: Search Console numbers turned into a list of fixes, and the team of ten agents with rhomn.com underneath

The same system, for a business

Rho HQ is how we run our own studio, and it is the same kind of system we build for clients: an inbox that answers at any hour in the customer's language, content that goes out on schedule, and a person who approves what matters in one tap. What that looks like for a business is on the AI systems page, and the project is in the Rho HQ case study, with the full carousel playing.

Every screen shows demo data. The mountain art is drawn from a photo by Michal Klajban, CC BY-SA 4.0.

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